[69124] Polish retail chain Pepco announces official entry into the Ukrainian market in 2026

[69124] Polish retail chain Pepco announces official entry into the Ukrainian market in 2026

The European discount chain Pepco has confirmed its plans to expand to Ukraine, with the first branches expected to open later this year.

Retail expansion: Pepco chain is coming to Ukraine

The Polish fashion and home goods chain Pepco has officially announced its decision to enter the Ukrainian market. According to the company's CEO, Mr. Burchardt, as reported on Труха⚡️Україна, this is a significant strategic move for the chain, which is known for its discount model.

Details of the move

Reports in a variety of Ukrainian channels, including Times of Ukraine and Реальна Війна, highlight that this is a chain specializing in "selling clothes for all ages and genders and home products at very low prices." According to information published on Киевский Движ, the company is currently considering opening 5 to 10 initial retail locations as early as 2026, subject to lease agreements and location availability.

Ukrainian media coverage

The news received wide resonance in major Ukrainian Telegram channels, all of which express a positive stance toward the move as part of the strengthening of the country's retail sector. Всевидящее ОКО noted that it is an especially popular European brand, while Батальйон «Монако» and Львівич reiterated CEO Burchardt's statements regarding making products accessible at affordable prices to the citizens of Ukraine.

Despite the ongoing war in the region, Pepco's entry is seen as a sign of confidence in the local economy and the growing need for basic consumer goods at competitive prices for the population.