[93030] Betting companies exploit World Cup broadcasts for wide-ranging marketing campaigns
[93030] Betting companies exploit World Cup broadcasts for wide-ranging marketing campaigns
Telegram channels of Turkish football team fans report commercial collaborations with the betting site Bilyoner during the World Cup matches.
The World Cup at the center of marketing activity for betting sites in Turkey
On June 21, 2026, a wave of promotional content appeared on popular Telegram channels identified with football fans in Turkey, promoting the betting site Bilyoner against the backdrop of the World Cup matches.
The channels GALATASARAY BAŞAKŞEHİR CANLI, BEŞİKTAŞ SEVDALILARI, 𝗙𝗲𝗻𝗲𝗿𝗯𝗮𝗵ç𝗲 𝗥𝘂𝗵𝘂 💛💙🇹🇷 and FENERBAHÇE HABERLERİ published content encouraging viewers to "watch live and play live" on the Bilyoner site. According to the channel GALATASARAY BAŞAKŞEHİR CANLI, the company is marketing the World Cup experience under the slogan: "The World Cup world in all the excitement at Bilyoner".
In addition, some of the channels focused on specific matches to maximize user conversion. The channel Fenerbache Ruhu highlighted the match between Turkey and Paraguay as an attractive platform for real-time betting, while presenting the service as exclusive to the Bilyoner site.
It is evident that this is a orchestrated advertising campaign that exploits fan communities in Turkey, known for their high engagement. The involved channels, usually identified with sports news updates about their teams, are used here as sponsored distribution platforms (Marked as #sponsorlu) to promote online betting services during the international tournament.