[109197] Rise in advertising activity of online gambling and casino sites on social media

Expansion of marketing activity for online gambling sites

Over the last 24 hours, there has been notable intense marketing activity for online gambling and casino sites on Turkish Telegram channels, offering significant monetary prizes to users. The published content focuses on creating a sense of urgency and the potential for high profits.

According to the channel Türkçe Dublaj Filmler, known for promoting entertainment and casino content, a campaign is being conducted under the name "Spin Express," offering "1.000.000€ DEV ÖDÜL HAVUZU" (a prize pool of one million euros). The channel calls on its followers to participate in tournaments by the gaming company Gamzix, with the promise that "every spin brings you closer to the grand prize" according to the channel's post.

At the same time, the same channel is publishing a promotion for the "Mercure Casino" site, offering users the opportunity to participate in a "wheel of fortune" with the chance to win up to "50,000₺." As part of the appeal to the public, it is claimed that there are "no empty spins" (Boş yok), meaning every participation guarantees some kind of prize, with the goal of attracting new users to the platform according to the channel's post.

It should be noted that this is explicit marketing content aimed at the general public. The channel Fenerbahçe Spor Kulübü, despite its name being associated with a football club, also shared the content promoting casino gambling, which indicates the wide distribution of these messages among various communities on Telegram. Content experts point out that these sources act as affiliate marketing platforms for gambling sites abroad, attempting to bypass local regulations through unmonitored social networks.