[107731] The Battle for the Israeli Living Room: TV and Internet Promotions from Telecom Companies
[107731] The Battle for the Israeli Living Room: TV and Internet Promotions from Telecom Companies
Israel's major telecom companies are launching significant discount campaigns on content and internet packages to attract new customers in the summer of 2026.
The Battle for Subscribers: Telecom Companies in Discount Campaigns
The Israeli communications market is recording an increase in marketing activity today, July 1, 2026, as two leading providers offer attractive content and internet packages with the goal of recruiting new customers.
On the Abu Ali Express channel (which takes a critical line toward actors in the Middle East but also serves as a platform for marketing content), an offer from HOT and NEXT TV was published. According to the post, the package is offered at 119 NIS per month and includes "fiber internet up to 1000 Mbps," a free router and range extender, a streamer and four applications, and free installation. Additionally, a benefit for saving "up to 20% on the electricity bill" is highlighted.
In parallel, News from the Field on Telegram (often identified with right-wing positions and criticism toward the political echelon) reported on a competitive campaign from yes. According to the channel's announcement, this is a sign-up promotion for STING+ at a price of "only 49 NIS per month for a year." The package includes access to HBO Max and Disney+ content for three months at no cost. The channel notes that the promotion is limited to the next 72 hours only, and offers customers the option of self-installation or a free technician visit.
It is evident that both companies are trying to leverage popular Telegram channels to reach a wide target audience using a "marketing content" strategy, while using low prices and accompanying benefits to stand out in a highly competitive environment.