[106413] Alex Rif, CEO of 'Million Lobby', joins Gadi Eisenkot's 'Yashar' party
[106413] Alex Rif, CEO of 'Million Lobby', joins Gadi Eisenkot's 'Yashar' party
The well-known social activist is joining Gadi Eisenkot's party ranks, a move that signals a significant strengthening in the political system ahead of what is to come.
New political acquisition: Alex Rif joins the 'Yashar' party
In a significant political move reported on June 30, 2026, it was learned that Alex Rif, CEO of the "Million Lobby" organization and a well-known social activist, is joining the "Yashar" party led by Gadi Eisenkot.
The reports of her joining emerged from several sources: Ben Caspit confirmed the transition, while earlier Michael Shemesh and Zirat HaHadashot reported that Rif, who is identified with extensive social activism, is joining Eisenkot.
The Telegram channel Hadashot MeHaShetach chose to highlight the move under the headline: "Social activist Alex Rif joins Eisenkot and the Yashar party!". The channel, which presents a line that sharply criticizes Netanyahu and Hamas and expresses positive positions towards center-right parties and figures like Trump, views this move as a significant step to strengthen the party.
On the other hand, Ben Caspit, known for his sharp criticism of the current government, presented the news as part of the developments in the party arena ahead of the upcoming cycles. The joining of Rif, a prominent figure in representing the Russian-speaking population and civil society, is seen as an attempt by "Yashar" to expand its base of support among the voting public.