[88736] Wave of price hikes at Iran Khodro causes shock in the local car market

Dramatic wave of price increases at 'Iran Khodro'

Iran's leading car manufacturer, Iran Khodro, has sparked public outrage after announcing an update to its price list, with increases ranging from 30% to 50%. According to Poriya News, the Peugeot 207 Panorama model leads the list of price increases with a jump of 49%. At the same time, the Latest News channel reported new target prices, according to which the price of the Soren reached 1.8 billion tomans and the Tara reached 2.47 billion tomans.

Ambiguity and confrontation with the Ministry of Industry

There is a significant gap between the company's data and government estimates. A spokesperson for the Ministry of Industry (Samt Ministry), as quoted by Iran and War News, stated that "there is a dispute between the prices announced by the company and those calculated by the Support Organization," adding that the company has been required to correct the prices and re-present them on the stock exchange.

Responses from the field and speculations

There is a great deal of uncertainty in the car market. The Transfer Market and Oramanat Car channel, known for its critical approach to the conduct of car manufacturers, noted that "the Iran Khodro company has undermined market stability." On the other hand, documents were circulated on social networks claiming the cancellation of the price increases, but the Oramanat channel clarified that this is likely a "fake document" full of spelling errors and lacking any official validity on the stock exchange.

International context

Against this backdrop, the Citna channel reports that the war in which Iran is involved has led to a rise in global fuel prices, which in turn increases the demand for electric vehicles in Europe, a trend that indirectly affects the market perception regarding the viability of owning internal combustion vehicles in these countries.