Amazon's Shopping Celebration: Prime Day Kicks Off Tomorrow

Leading up to the opening of Amazon's Prime Day event

Starting tomorrow, June 23, 2026, Amazon is launching a comprehensive sales campaign as part of its annual Prime Day event. The event is expected to last four full days and will include deep discounts on a wide range of products, from branded clothing to household consumer goods.

According to Abu Ali Express, known for its positions identified with Israeli sources, the event offers "the cheapest prices available on tens of thousands of products" with free shipping to your doorstep. The channel emphasized that this is an opportunity to purchase brands like Tommy Hilfiger, LEGO, Swarovski, and Columbia at prices significantly lower than the local market in Israel, while maintaining the tax threshold.

On the other hand, the Deal of the Day 🛒 channel focused on the technical aspects of the sales. According to the report, the discounts are intended for 'Amazon Prime' members. The channel recommends that consumers "register in advance right now" and notes that there is an option to receive a free trial month for those who have not utilized this benefit in the last year.

It was further noted in Deal of the Day 🛒 that students and young adults aged 18-24 are eligible for a special benefit including six months of Prime membership at half price. The channel emphasizes that it is recommended to ensure automatic subscription renewal is canceled after the trial period ends for those who do not wish to continue at full price.