[92745] Online sports betting advertisements are being distributed on Telegram channels surrounding soccer matches

Aggressive marketing activity surrounding online sports betting

Against the backdrop of international sporting events, the Telegram channel [.] (BetttTime) has launched an extensive marketing campaign encouraging users to bet on matches, including the encounter between Iran and Belgium, through the MelBet betting platform. According to the report on the channel, the site offers "special options" for predicting match results and boasts the title of "official sponsor of the World Cup."

As part of the sponsored promotion, [.] (BetttTime) details a variety of options for transferring funds, including the use of Tron-type cryptocurrencies, and offers a $100 bonus code under the name "Sport100." The platform emphasizes that the site supports the Persian language and provides a dedicated mobile application, while attempting to bypass network blocks in target countries.

At the same time, the Telegram channel 🍟ایده آشپزی 🍔 also published similar content directing its followers to the betting site. The activity of both channels is characterized by distinct marketing content, using tactics of promising monetary bonuses and free access without the need for VPN software, in an effort to attract new users to the betting platform under the banner of "professional and reliable betting on a global level."

It is important to note that these sources, which present themselves as general content channels, operate intensively to promote betting services outside of accepted regulatory frameworks, using elements of games of chance to maximize audience engagement.