[88751] NOVUS supermarket chain launches extensive "Provokatsinnik" discount campaign in Ukrainian cities

"Provokatsinnik" promotions at the NOVUS chain: All the details

Starting from June 18 to June 21, the NOVUS supermarket chain launched the "Provokatsinnik" (ПровокаЦінник) campaign, offering significant discounts on food, alcohol, and cleaning products. Local Telegram channels in Ukraine that report on daily consumer trends in the capital, primarily Реальний Київ | Украина and Труха⚡️Київ, provide a summary of the discounted products.

Details of key promotions

According to reports, the campaign includes deep discounts on high-demand products. Труха⚡️Київ highlights that this is an "unseen attraction of generosity," and specifies that the price of Johnnie Walker whiskey (Red Label, 0.7 liters) has dropped to 469 hryvnia, a discount of about 46%. Additionally, Pringles snacks are being sold for 89.99 hryvnia, and salmon fillet (300 grams) is offered at 279 hryvnia.

In the category of basic products, Реальний Київ | Украина notes that fresh chicken fillet is being sold for 17.90 hryvnia per 100 grams. Furthermore, household consumer goods have received significant price cuts, with "Divo Premio" paper towels offered at 99.99 hryvnia (a 54% discount), and packs of wet wipes at 129 hryvnia.

The channel Київ | Times presents the promotions from a lifestyle angle, recommending that shoppers "collect a shopping basket for the weekend" for evenings spent watching series or hosting on the balcony. The sources emphasize that given the short duration of the campaign – only four days – there is a concern that some stocks will run out quickly, so it is recommended to plan purchases in advance.