[61808] Bilyoner's sponsored advertising wave floods Turkish sports channels

Increased Bilyoner advertising on sports channels

On May 16, 2026, intense marketing activity was observed on leading Telegram channels reporting on Turkish football teams. The focus of the activity is the betting site Bilyoner, which published calls to action for sports fans.

According to the channels GALATASARAY BAŞAKŞEHİR CANLI and BEŞİKTAŞ SEVDALILARI, which together account for 522 views on the relevant advertisement, the site encourages users to place real-time bets under the title "Canlı Maçlar Başladı: Bahsini Anında Yap" (Live matches have started: place your bet immediately).

Simultaneously, Fenerbahçe fan channels, FENERBAHÇE AŞKI and FENERBAHÇE HABERLERİ, uploaded similar content suggesting that users "play and watch live" in hundreds of different leagues via the Bilyoner platform. These messages reached an additional 26 views.

It is evident that this is a sponsored and coordinated advertising campaign aimed at a target audience of sports fans in Turkey, utilizing informal social media platforms to distribute online betting services.