[56964] The Turkish sports betting sector records an increase in the advertising activity of digital platforms

[56964] The Turkish sports betting sector records an increase in the advertising activity of digital platforms

Telegram channels identified with Turkish football clubs report the expansion of collaborations with the betting platform Bilyoner, with an emphasis on artificial intelligence technology and live competitions.

The increase in Bilyoner's marketing activity on Turkish sports channels

During May 12, 2026, intense advertising activity was recorded among popular Telegram groups dedicated to leading Turkish football clubs, all focusing on promoting the betting platform Bilyoner. The reports, which gained a cumulative exposure of over 1,600 views, highlight the shift to digital and technological tools in the local betting world.

Technological tools and innovation

According to the channel BEŞİKTAŞ SEVDALILARI, the platform is now launching "Bahista", defined as "artificial intelligence for betting prediction". According to the report, the goal is to allow users to "stay ahead of the game in the new season" using data-based predictions.

'Live Betting' strategy

At the same time, channels identified with Galatasaray and Fenerbahçe fans focused on promoting 'Live Betting' features. The channel GALATASARAY BAŞAKŞEHİR CANLI introduced the "Kupon Emri" (coupon order) service, which they claim makes "live betting easier than ever" in order "not to miss live betting opportunities".

Similarly, the fan channels 𝗙𝗲𝗻𝗲𝗿𝗯𝗮𝗵ç𝗲 𝗥𝘂𝗵𝘂 💛💙🇹🇷 and FENERBAHÇE HABERLERİ encouraged users to "enter live betting" during matches taking place in real time, with an emphasis on making hundreds of different leagues and games accessible to the betting public in Turkey.