[55415] The Turkish betting industry: 'Bilyoner' platform promotes live betting options among football fans
[55415] The Turkish betting industry: 'Bilyoner' platform promotes live betting options among football fans
Telegram channels identified with major football clubs in Turkey have been publishing marketing campaigns for the betting site Bilyoner in recent hours.
Large-scale marketing campaign for the betting site Bilyoner on social networks
During May 11, 2026, a wave of sponsored posts appeared on leading Telegram channels identified with major Turkish clubs. Channels such as FENERBAHÇE HABERLERİ, BEŞİKTAŞ SEVDALILARI, FENERBAHÇE AŞKI and BEŞİKTAŞ RUHU 🖤🤍 distributed messages encouraging the audience to place live bets during sports games, under the slogan: "Tüm Ligler, Tüm Heyecan Bilyoner'de!".
In addition, channels focused on Galatasaray and Fenerbahçe audiences, including GALATASARAY BAŞAKŞEHİR CANLI and 𝗙𝗲𝗻𝗲𝗿𝗯𝗮𝗵ç𝗲 𝗥𝘂𝗵𝘂 💛💙🇹🇷, highlighted the "Kupon Emri" (Coupon Order) tool offered by the platform. According to the GALATASARAY BAŞAKŞEHİR CANLI channel, the goal is to allow users "not to miss live betting opportunities during ongoing games."
The reported content is distinctly promotional in nature, with all channels explicitly stating that this is #sponsorlu (sponsored content). It is evident that the marketing strategy is aimed at exploiting the high engagement of Turkish football fans with real-time match results, while using club brands to drive conversions to the Bilyoner betting site.