[49984] Wave of online sports betting advertising among Telegram channels in Turkey

On May 4, 2026, a significant increase was recorded in marketing content promoting online betting platforms on the Turkish Telegram network. The phenomenon focused on prominent fan channels of the country's major football clubs, including GALATASARAY BAŞAKŞEHİR CANLI, BEŞİKTAŞ SEVDALILARI, and FENERBAHÇE HABERLERİ.

According to the reporting channels, the advertisers are promoting the 'Bilyoner' platform, using slogans such as "All leagues, all the excitement at Bilyoner". The publications highlight new services that allow users to "watch and bet live" on thousands of matches, while clarifying that winnings are deposited directly in local currency, as reported on the Askeri Operasyon Haberleri channel.

In addition, some of the channels have begun promoting technological tools based on artificial intelligence for predicting results, under the brand 'Bahista'. According to BEŞİKTAŞ SEVDALILARI, this is an initiative designed to help users "stay ahead of the game" in the upcoming season. Additional channels such as 𝗙𝗲𝗻𝗲𝗿𝗯𝗮𝗵ç𝗲 𝗥𝘂𝗵𝘂 💛💙🇹🇷 incorporated into their publications an emphasis on "coupon order" features (Kupon Emri), which allow users not to miss betting opportunities in real-time during active matches.

From an editorial perspective, all the reported channels function as sports fan platforms without a political agenda, but the content as a whole is distinctly commercial in nature, exploiting the high exposure among the sports enthusiast community in Turkey to push technology-based betting services.