[90023] NOVUS chain launches new savings initiative under the title 'Low-Price'

NOVUS chain launches new savings initiative under the title 'Low-Price'

The NOVUS supermarket chain has announced the launch of a new marketing initiative called "Низькоціни" (Low-Price), designed to help consumers reduce their shopping expenses. The move has received extensive coverage on several Telegram channels operating in the Kyiv area, which present the move as an effective solution for dealing with the cost of living.

According to Труха⚡️Київ and Киевский Движ, the move is defined as a "cheat code" for consumers, where a special marking on shelf labels helps identify the most cost-effective products. The channels emphasize that these are high-quality products that do not differ from the regular stock, except that the final price for them is "significantly more pleasant" as noted by Труха⚡️Київ.

Additional sources such as Левый Берег Киев and Київ | Times stated that "shopping at full price is becoming an anti-trend," and recommended that shoppers look for the Низькоціни labels as the fastest way to reduce their shopping basket. According to the channel, the discounts apply to a wide range of products, from dairy and canned goods to household and family products.

The Київ Головне channel added that the initiative is intended for customers who value their time and their family budget. According to the channel, it is a method that simplifies the shopping experience, as the customer only needs to locate the special marking on the label to ensure the "most attractive price of all the options."