[50489] New marketing campaign in Uzbekistan: Football national team card collections

[50489] New marketing campaign in Uzbekistan: Football national team card collections

The Uzum Market platform has launched a marketing campaign offering fans to collect a series of collectible cards featuring the stars of the national football team.

Uzbekistan National Team Card Collection Campaign at Uzum Market

The Uzbek online trading platform Uzum Market has announced the launch of an extensive marketing campaign, within which customers can collect "card sets" (banks) featuring the stars of the national football team. According to BUGUNGI GAP | Расмий канал and QORAXABAR - Tezkor xabarlar | Rasmiy kanal, the move is intended to connect football fans with the brand.

How can one participate in the promotion?

According to reports in both channels, the collection is available to customers in several ways:

• Placing an order: Customers who make a purchase on the Uzum Market website in the amount of 150,000 Uzbek Som or more and pay using a "Uzum" card will be able to add the card set to their package through a designated tab on the site.


• Issuing a new card: According to BUGUNGI GAP, customers who order a plastic Uzum card during the campaign period and collect it from a distribution point will receive the card set in an attached envelope.

The campaign focuses on prominent figures in the national team, including Nazarov, Shomurodov, and Abbas, while encouraging fans to exchange cards among themselves or "win in a fair battle." The reporting channels function as general news channels in Uzbekistan and focus on delivering rapid updates to the general public.