[94792] Wave of benefits in banks: financial grants and current account perks for customers
[94792] Wave of benefits in banks: financial grants and current account perks for customers
The banking system in Israel is launching a series of campaigns and benefits for customers, ranging from financial grants to yields on current account balances.
Wave of benefits in banks: financial grants and current account perks for customers
The banking system in Israel is currently experiencing a wave of "generosity" toward customers, with a series of campaigns and benefits designed to attract financial activity. The trend includes direct grants to accounts and an improvement in interest rate terms on current account balances.
According to a report by Ice: Economy and Media News, Bank Leumi is offering a special grant of 1,000 shekels transferred directly to eligible accounts. This is an aggressive marketing initiative designed to incentivize customers at the current time.
Simultaneously, an extensive analysis published on a television channel points out that the major banks are offering diverse benefit packages, which include "from 700 shekels in cash to the account up to 3% on current accounts". According to the analysis, this is a "burst of generosity" from the banking system, which is trying to improve its attractiveness to the general public.
While both sources focus on customer benefits, they reflect a broader banking strategy designed to retain customers and increase the volume of activity in the Israeli banking system during a period of increasing competition in the financial market.