[84482] Construction and settlement momentum in Judea and Samaria: 'Amana' presents new standards

Construction and settlement momentum in Judea and Samaria: 'Amana' presents new standards

In a series of reports published during June 15, 2026, the efforts of the 'Amana' settlement organization to promote construction in Judea and Samaria made headlines. The reports, which gained cumulative exposure of over 14,700 views, focused on the conceptual and operational shift of the organization over the last four decades.

In a report by Yotam Zimri, the dramatic change in construction standards was highlighted: "Once, every caravan of ours in Judea and Samaria would make noise; today, we don't even compromise on soft-close [doors]." The central message conveyed through media outlets identified with the Israeli Right, including Kol HaHadashot on 🆃🅴🅻🅴🅶🆁🅰️🅼, Tamir Morag, and Rega Hadashot - Army and Security on Telegram, is that 'Amana' is seeking to rebrand itself as a leader of a "new standard in settlement."

The advertising campaign presents the organization's activities as no longer satisfied with temporary solutions, but rather transitioning to modern residential construction standards. The organization proudly notes that it has been "leading the revolution in Judea and Samaria for over 40 years," while encouraging the public to explore options for purchasing apartments in the settlement area.