[49711] Between the campaign in southern Syria and Israeli public diplomacy efforts: updates from the arena

[49711] Between the campaign in southern Syria and Israeli public diplomacy efforts: updates from the arena

Growing tension in southern Syria

Khalifa Shrugged, a channel that emphasizes Druze-Israeli identity and partnership, reports on airstrikes carried out by the Jordanian Air Force against targets in the town of Sahba in Sweida, justified as strikes against drug infrastructure. The channel provides documentation of Sheikh Fadi Badria, who casts doubt on the Jordanian claims after visiting the strike sites and claiming that the place is "free of drugs or criminal activity." According to the channel, the Druze in the region are under a "suffocating siege" and are suffering from Jordanian shelling, while he calls on the Israeli government to open an immediate humanitarian corridor.

A change in public and diplomatic discourse

At the same time, there is extensive activity in the field of public diplomacy and cross-cultural communication. Khalifa Khalifa, a content creator and lecturer, offers as part of Abu Ali Express a lecture dealing with Druze identity and "covenant, identity, and shared destiny," with the goal of providing the Israeli public with knowledge about a community that is, according to him, at a "dramatic historical crossroads." According to the channel, this is a story that is "almost unknown to the Israeli public."

In addition, Miriam Younis, an Israeli-Lebanese activist and content creator, is offering a digital course to improve communication with the Arab world. According to her, as published in 301 News - The Arab World, traditional Israeli public diplomacy often fails due to a reliance on slogans. Younis emphasizes that there is a need for "speaking from the heart" and understanding cultural nuances in order to create effective communication with the Arab audience, without inflammatory rhetoric.